This campaign ended yesterday in Paris. I love love love the idea of putting IKEA furnitures in the subway station. Although some people would probably see it as taking up space at the stations, I absolutely love it, I think it's very clever. This probably isn't the first interactive promotional campaign, but it is so different and so eye-catching and will most probably work. It's amazing what ad men come up with. There are so many ads everywhere nowadays, it's hard to stand out from the crowd of ads, yet IKEA did it.
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