Friday, April 16, 2010

Advertising (Part II)

From Ji Lee's presentation, he came up with a conclusion that '[He] can't depend on others to make things happy.', and the solution was: 'I'll just have to do it myself.' So he worked on a personal project - the bubble project, which gained him recognition and ultimately forwarded his professional career.

The second issue raised from his presentation was the importance of self-marketing. When Chris came in, he mentioned about making good use of social networking sites such as twitter, facebook and linkedin. I agree supremely, without self-marketing, how do other people know what kind of work you do? I feel like everyone in the creatives industry has to promote themselves as an individual much more than in other industries. We as 'creatives' are identified by the body of work we create, by our portfolio. Whereas for other industries, it's mainly their résumé and the candidate's personality. And since art and design is relatively subjective, I find it even more important to publicize one's work, which may lead to unexpected chances or job opportunities.

PS - some of my own individual projects - http://lielaine.blogspot.com/search/label/Self-initiated%20project

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