Globalization

McDonalds and Coca-Cola have become emblematics of globalization. With a worldwide market, the two companies have to alter their logos to suit the local language. With Mcdonalds, the golden arches logo is simple, easy to interpret, and does not necessarily require a knowledge in the English alphabets to understand. To those who know the 26 alphabets, they can determine that the golden arches stands for M for Mcdonalds; for those who don't know English at all, it's simply two golden arches side by side. Unlike Coca-Cola however, their logo is a logotype - a logo created with the use of typography. Coca-Cola has to create logos in different languages but in similar style. What I found interesting with Coca-Cola, is that the logo of Coke in some countries are significantly similar to the original American one, but some are not. For example, the type in TAIWAN , KOREA and ETHIOPIA are not italicized, rather it's upright and geometric. I was wondering, how can people make the connection if the logo is so different.

With McDonalds, they don't have to worry too much since all they have to do is add 'i'm lovin it' in another language under the golden arches, and there's the localness of the logo, whereas Coca-Cola has to put on more effort. Personally, I think with logos, it's best to have a simple pictorial design since visual language is much more powerful and effective than verbal/textual language in this case.